50 Cent in Business: G-Unit Sneakers, G-Unit Clothing and Merchandise
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50 Cent in Business
G-Unit Sneakers, G-Unit Clothing and Merchandise is official merchadise endorsed by 50 Cent and his rap group G-Unit. The multi-platinum rapper has endorsed various products from clothing, sneakers, necklaces, and even bottled water.
G-Unit Sneakers
After the release of G-Unit's Beg For Mercy album, the shoe giant Reebok rewarded 50 Cent his own endorsement of sneakers. The sneaker is one of Reebok's most popular brands. The shoe was tailor made for women, men and children. The shoe is the most successful of hip-hop.
G-Unit Clothing Company
Marc Ecko and 50 Cent created the G-Unit Clothing Company to endorse hip-hop clothing and sunglasses. This shirt is one of the official products that are endorsed by G-Unit.
Official G-Unit Apparel
G-Unit is also endorsing their own brands of necklaces. This example is one of the products G-Unit necklaces that are offically endorsed by 50 Cent.
Info:
Sneakers, or trainers, as they are called in British English, are footwear of flexible material, typically featuring a sole made of rubber. Sneakers were originally sporting apparel, but are today worn much more widely as casual footwear. They are now very popular, especially with young people. Popular brands include Nike, Adidas, Reebok, and Fila. The first sneaker was invented in 1893. It was made of canvas and was invented so boaters would not have to wear dress shoes when they were on deck.
The term itself was first used in 1916 by the US Rubber Company for the Keds brand, because rubber soles made the shoes quiet.
Reebok and 50 Cent Announce the Successful Launch of New "G-Unit Collection by RBK" Footwear:
On November 11th, hundreds of fans waited eagerly outside Foot Locker, Reebok concept stores and urban independents worldwide to get their hands on 50 Cent's first sneaker, "G6," from the "G-Unit Collection by Rbk." The tightly allocated G-6 flew off shelves in key global markets such as New York, Philadelphia and London and sold out completely on www.reebok.com in one day. Marking one of the best liquidations of a debut Reebok shoe, the G6 has a suggested retail price of eighty dollars and "fifty cents." Fifty cents of the proceeds of each pair sold will be donated to charitable causes supported by 50 Cent.
Recently voted MTV VMA 's "Best New Artist in a Video" and Vibe Award's "Artist of the Year," 50 Cent is only the second hip-hop artist to join Reebok's "Sounds and Rhythm of Sport" Rbk marketing platform. An unprecedented marketing initiative that represents the dynamic fusion of sports and music, "Sounds and Rhythm of Sport" reached new heights with the signing of 50 Cent, rap's hottest icon.
"My Reebok G-Unit sneaker blew out of the stores just like I hoped it would," said 50 Cent. "The word has hit the streets, I rap about the shoe in my new video 'Stunt 101,' and the fans are definitely feeling it."
"Reebok is thrilled with the early buzz the G6 has generated," said Micky Pant, Reebok's chief marketing officer. "50 Cent has earned his reputation as the hottest MC right now and young people want to sport the shoe he is wearing."
On December 23rd, the next shoe from the "G-Unit Collection by Rbk," the black/royal G6, will launch for men for a suggested retail price of $80.50. This style will also be available for grade school boys. In February, a white/pink G6 will be available for women for a suggested retail price of $80.50. The shoe will also be available for girls in sizes ranging from pre-school to crib age. Also in February, a white/ice G6 will be available for men for a suggested retail price of $80.50. The shoe will also be available for boys in sizes ranging from grade school to crib age.
Reebok is supporting the upcoming G6 launches by generating a cool underground buzz with core urban tastemakers nationwide. Crucial to the grassroots efforts will be a "Rbk Street Squad" comprised of the same team members responsible for the tremendous viral success of 50 Cent's debut album "Get Rich or Die Tryin'." The "Rbk Street Squad" will hype the new G6 styles with posters, postcards and flyers depicting 50 Cent and his G6 shoe in key national cities in high traffic areas such as barbershops, hair salons, nightclubs, clothing stores and restaurants. The visibility of the new G6 colorways at these lifestyle locations will help Reebok connect with core consumers in a more intimate setting.
50 Cent is also extremely involved in promoting his "G-Unit Collection by Rbk." He wears the shoes on tour, in his videos and in television appearances.
Reebok International Ltd. (NYSE:RBK), headquartered in Canton, MA., is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment under the Reebok, Rockport and Greg Norman brands and footwear under the Polo Ralph Lauren brand. Sales for 2002 totaled approximately $3.1 billion.
50 Cent becomes only the second non-athlete to have a signature athletic footwear collection. Earlier this year, Jay-Z and Reebok formed an unprecedented partnership which includes the design and marketing of the "S. Carter Collection by Rbk," which launched at retail on April 18, 2003. Reebok's Rbk collection is street-inspired and designed for young men and women who want the style of their gear to reflect the attitude of their life.
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